A paragraph at the bottom of a press release providing the basic information about the company – its full legal name, a description of its business, where it is located, a brief his- tory, and its website address.
Responsible for casting and booking the models and/or celebrities used in the fashion pages and on the cover. The Bookings Editor aims to match appropriate models with the upcoming shoot/story, e.g. classic beauty for a high fashion sophisticated shoot, then presents the images of chosen models to the fashion editors who will make the final selection.
Like an Editor at Large, a contributing editor is not commonly responsible for any major decision making within a publication and does not contribute to the final edit. A Contributing Fashion Editor is often an established freelancer who is noted for producing articles that are of relevance and interest to a publications target reader.
Usually reporting to the Editor in Chief, the Fashion Editor controls the direction of a publications’ fashion pages, overseeing the creation, development and presentation of the fashion sections. Responsible for ensuring all fashion writers submit features on time, providing feedback and editing the content if necessary. Varying job titles are commonly used to reflect slight variations in experience and kudos of the individuals concerned.
Almost identical job description to a Fashion Writer but freelance fashion writers are independently employed, working on a commission basis. It is not uncommon for successful writers to embark on a freelance career following a career in-house at a magazine or newspaper.
A specific aspect of the news item that is likely to be of interest to the media and result in coverage. A part of the media angle is also the actual approach that is being utilised to communicate this news item to the media.
The result that the public relations campaign aims to achieve. As an example, a bridal boutique that is opening up a store in the neighbourhood could set the campaign goal of making that new boutique know in the local community.
The role of a Shopping Editor is to explore the market, trends and products on behalf of the publications readers. Constantly searching for the season’s most desirable pieces, a Shopping Editor must aim to succinctly reflect the current fashion trends that are monopolising both the high street and designer brands, allowing their readers to quickly and easily stay abreast of the fashion industry’s movements and purchase products accordingly.
Within the setup up of a publication a stylist is ultimately responsible for realising the vision of a fashion teams brief. Often publications will employ freelance stylists via an agency who represent commercially successful fashion stylists. Responsibilities may include sourcing relevant clothing and accessories (via PR’s/brands), having input in to the choice of location and deciding upon the relevant outfits that best reflect the mood, col- our palette and theme of the story/brief. Occasionally a publication will bestow the title “Senior Stylist” upon an in-house staff member with superior experience or control.
An editor with specialist interest and/or experience in fashion accessories. Assumes similar responsibilities to a Fashion Editor however more focus is dedicated to the selection of footwear, bags, jewellery and general accessories for a publication.
Department within publication that is responsible for generating revenue for the business by selling advertising space to suitable businesses. To sell advertising space, the department carries out a number of functions, including accepting and processing orders from advertis- ers, creating advertisements, providing media information to advertisers and advertising agencies, helping businesses develop advertising plans and working with editorial teams to develop features that will attract advertisers.
Denotes a photograph, chart, illustration, or other graphic representation which runs next to the story to make it more interesting for a reader. In advertising terms it means graphical representation of you advert.
A measurement used in planning a television advertising purchase. It is based on the ratio of the cost of a specific commercial time slot and the rating of the television program where the time slot will be shown.
Most publications offer an editorial calendar for the year, which typically offers the main topics that will be reviewed in each issue throughout the year.
Department within publication that selects and prepares material for publication.