PR Essentials is the online PR school for creative entrepreneurs. An interactive video-based training program that teaches bridal, fashion, and lifestyle business owners who need to know the ins and the outs of public relations, learn how to harness its power to get published regularly and to promote their brand and products much more efficiently and effectively to targeted media and consumers alike.

The course also specifically covers strategic planning, pitching to the media, working with journalist & bloggers – as well as building positive and sustainable relationships with the press through social media.

Enter your name and email below to learn more about the program, enrolment period and to watch sample lesson. You will also receive our monthly newsletter.

ABOUT THE COURSE

If you are a can do small bridal, fashion or lifestyle business owner within the lifestyle and creative industries still struggling for recognition of the incredible products you make, then this course is for you. Why should you pay a regular PR agency an expensive retainer for standard PR tasks that you can do equally well (and certainly more) with a some guidance, your own talent and will to learn for yourself?

Designed throughout as a no-nonsense and hands-on learning experience, you will discover and deploy all the fundamental aspects of public relations to efficiently and effectively get your brand and products published and promoted regularly to your targeted media and consumers alike. This course will hold your hand as you navigate the depth and detail required to successfully craft and employ strategic planning, pitch to the media, work with journalists, bloggers & the press by building positive and sustainable relationships through everyday social media tools.

Expressly built from the bottom up to be practical and directly useful for creative businesses, you will also learn how to manage real daily challenges with those who can make or break a brand or product. This is why we place such an emphasis on you gaining direct value and practical knowledge from the start, including built in and ready to go pre-prepared work sheets and other tools you can comfortably use right away, allowing you to comfortably use your newly borne knowledge as you follow the video tutorials.

What our beta students say about their course experience

WHO IS IT FOR

If you are interested in raising your brand awareness, securing better stockists, increasing sales margin, expanding your customer base, increasing website sales and entering new markets, then this is the course for you.

  • We welcome fashion and accessories designers, bridal boutiques, wedding planners (UK and abroad), wedding venues & hotels, honeymoon & decoration providers, beauty companies, beauty professionals, wedding photographers, bridal stylists, florists and other lifestyle industry professionals.
  • Anyone with an interest in learning more about how PR actually works.
  • PR Students looking to make practical use of their studies.

CURRICULUM

GETTING READY

Before you start working on your first PR plan, it is essential for you to have the right tools in place and help automate as much of the work as is possible, leaving you free to  spend more of your precious time for your creative work. Thorough preparation is the key to hit the ground running and to be successful from your first pitch.

SAMPLES MANAGMENT

PR samples are an important part of any fashion/lifestyle PR strategy and are used for editorial photo shoots, celebrity placements etc. Learn how to manage, pack, send and track samples, as well as how to deal with damaged or lost samples, what insurances to have in place.

PR PLAN

This is the basis of your public relations program. It can either be company-wide (improving the identity and presence of a company), or you may prefer to focus on a specific product line, product or service. We will show you how to design a plan that you will be able to realistically manage and also will fit around your creative process.

PRESS RELATIONS

Learn how to identify suitable media to target, approach journalists, produce newsworthy items and provide consistently attractive and appealing content for the editor. Discover first-hand tips and advice from journalists and bloggers.

The ‘Who, How and When?’ of pitching to media outlets; ‘Why and When?’ to use a Press Kit and Press Release; Sample email pitches to reach out effectively; Do’s and Don’ts of working with bloggers and the press; How to take full advantage of received coverage; the raw facts regarding samples and social media; Press Release format; Press Release examples; Sample Docket.

EDITORIAL REQUESTS

What are Editorial Requests?
Tips for getting the most out of Editorial Requests.
How to respond to journalist questions.

Members of the press submit editorial requests for information and resources from brands, wedding & fashion and other creative professionals. The system is completely free for publishers and only requires a quick request submission.  Editorial requests are then passed on to relevant subscribers – wedding, fashion and other creative businesses and professionals which allows brands and individuals to pitch suitable content and get coverage without using an expensive PR agency or a middle man.

EVALUATION

How to track, monitor and evaluate all media activity regarding your brand and then repackage and redeploy the necessary elements for your own marketing activities.

WHAT’S INCLUDED?

  • 10 step-by-step video tutorials covering everything you need to get featured in targeted media
  • Lifetime course access and ability to review and re-watch video tutorials at will
  • Email support
  • Forum Support Group within your dashboard
  • Work Sheets – to help you implement knowledge right away
  • Free Editorial Requests for a Year (£25 a month thereafter if you opt-in)
  • Feedback and review of your PR plan
  • Customised media list to fit your brand
  • Advertising budget plan
  • One hour consultation either in person or by Skype
  • One hour per week live Q&A
  • Monthly newsletter including opportunities
  • Surprise bonus

PRICING

The course costs £1950 and includes Lifetime access to course materials and the ability to review and re-watch material at any time. Our pricing is optimally balanced to provide you a course of the highest quality and best value with ongoing support at the price you can afford. £1950 is also the average monthly retainer for a London based PR agency that usually runs for a minimum term of three months. So for a one off fee of £1950, you will have full lifetime access to all the PR knowledge you will ever need to run your own great PR department!

At an equivalent of only £7.74 a day (252 working days per year), this works out less than buying a daily Starbucks Latté and muffin. We want you to get real value very tangible results from following this course.  There can be no greater investment in business than your investment in knowledge.

PR Essentials course opens for enrolment in

 
 

WHO WILL BE MY TEACHER?

Kristina Spionjak is a publicist & marketing consultant with over five years of marketing and public relations experience, working with a wide variety of lifestyle, beauty, sports, fashion and bridal brands in the UK & Balkan markets.

With experience at all stages of the design-to-sale journey, Kristina has been helping creative minds develop their concepts, find primary source suppliers of relevant textiles and materials, develop relationships with perfect manufacturing/production partners and to ‘tell their story’ to the people that matter in the most compelling, distinct and relevant manner.

Her clients have been featured in headline media outlets such as the Brides, Vogue Paris, BBC, Tatler, Wedding Ideas, Weddings, Ideal Bride, Asian Bride, You&Your Wedding and many others.

Examples of her work and case studies can be viewed here. Kristina continues practising what she preaches and works with a handful of selected brands and ad hoc projects in the UK & Balkan markets as a freelance publicist.

What others say about Kristina

FAQ

WHEN DOES IT START? WHAT IF I MISS THE STARTING DATE?

Our launch day is 10th of September 2017. If you’ve missed the enrollment period you will have to wait until next year.

HOW DO I PAY?

Payments can be made through the purchase tab on our website, and are securely accepted through Pay Pal.

WHAT ARE THE PAYMENT OPTIONS?

You may either pay £1950 in one go or choose our extended payment plan of four instalments of £550. If you choose the latter, your payments will be automatically debited on the same date of the month every month for four months. This is the only payment plan we can offer.

I HAVE ATTENDED OTHER PR COURSES AND THEY DIDN’T WORK FOR ME. HOW IS THIS ONE DIFFERENT?

This course is structured to give you clear and unambiguous results if you put the necessary time and effort into following it diligently by making full use of course materials and actively responding to editorial requests as is required. You will also benefit from practical guidance and support as you need it and also all the relevant information direct from the press you would like to get coverage from.

WHAT DO I NEED?

All you will need is a laptop or tablet and an Internet connection. We also recommend a notebook and a pen if you prefer some of your tasks on paper.

WHAT WILL I LEARN? HOW DIFFICULT WILL IT BE?

We will take you through all the necessary steps of a PR campaign. You will learn useful tips, techniques and strategies for lifestyle PR. We will start by briefly covering the main topics before deeply diving into the details of how to become incredibly effective at securing coverage for your brand, with topics ranging from tailored media list building, how to write a pitch and press release, branding yourself, secrets of networking and more. You will also hear first-hand examples and experiences of working with journalists and bloggers and also on how to best to approach them. No prior knowledge is required to attend the course, just determination.

WHY WILL YOU CHARGE £25 A MONTH FOR EDITORIAL REQUESTS AFTER A YEAR?

While most of the course is automated apart from feedback, consultations and live Q&A’s, we do need to continually pursue the media to maintain a flow of good quality editorial requests. A fee of £25 a month covers this expense. Please know that just one successful media coverage gained from an editorial requests pays for the subscription and the course itself. We will teach you how to access editorial requests as part of the course and if you wish to do it yourself, that is absolutely fine, it means that I’ve done a great job teaching you and you are fully ready to run your own PR. However, if you prefer to spend maximise your time for creative work and have editorial opportunities delivered to your inbox, you will have the option to review this service couple of days before your first year with us ends.

WHAT IS THE BENEFIT OF ATTENDING THE COURSE?

An online course gives you more in-depth knowledge and covers wider spectrum of what we could cover in a single day and you are able to learn and study as and when you have time and is best for you and your commitments as well as the opportunity to receive direct journalists requests conveniently via our Editorial Requests alerts. Even before you’ve completed the course, you should be able to gain your first media coverage once you have everything in place.

HOW CAN I CONTACT YOU?

Ask us your questions or simply say Hey! at hello@pressentials.co.uk

WHAT SORT OF RESULTS COULD BE ACHIEVED OVER A 12 MONTH PERIOD?

Upon completion of your course, we will work with you through your PR plan and review your PR strategy. It may take up to 6 weeks before your first piece hits the press, although it is usually sooner! Once your first editorial has been published we would expect a minimum average of 2 items of coverage a month. It is worth noting that glossy, monthly magazines work 3 to 5 calendar months ahead. We will show you how to place, evaluate, track and monitor all media activity surrounding your business and create a press book for the brand. We will also show you how to analyse results, outlining publications and press tools that provide the highest media driven results.

WILL TAKING THIS COURSE ELIMINATE THE NEED TO HIRE A PR AGENCY OR A FREELANCER?

That’s very possible. The way we structured the course allows you to implement what you have learned right away and see results pretty quickly, especially with our editorial requests which serve direct media opportunities to your inbox. Our hope is that after completing the exercises and lessons in The Course, you’ll feel confident using your unique voice to communicate with the press. You might choose, for any number of reasons, to hire a PR agency or a freelancer to help, but that is entirely up to you. The course will also teach you right questions to ask before hiring a potential agency as well as help you manage expectations once you know what the work of getting published entails.

IS THERE ANY FEEDBACK? HOW WILL I KNOW IF WHAT I'M DOING IS RIGHT?

Of course! We want to make sure that you are fully equipped with all the knowledge and practical tips you need and we will be there with you every step of the way to make sure you get it right the first time. Once you have created your PR plan, we will talk it through with you, give you constructive feedback, help you with your first pitches and be on hand daily for 20 min email support, forum support, 1 hour a week for a live Q&A’s and hour in person or over the phone consultation.

DO I GET ACCESS TO THE ENTIRE COURSE AT ONCE?

No. The course is designed so that you complete models and action sheets in order for you to be able to maximise your results. Once you have completed the course you may listen and view the entire course at will.

WHAT IF THIS IS NOT A COURSE FOR ME? DO YOU HAVE A REFUND POLICY?

We are fully committed to helping you achieve great results from knowledge learned in this course, and if you follow all the worksheets and instructions you will see results immediately. In order to qualify for a refund you need to complete the course. If you don’t get value from it or even any coverage, then I do not deserve your money and I’ll happily refund 100% of your fee.

WILL THIS WORK FOR ME IF I LIVE IN NON-ENGLISH SPEAKING MARKET?

While we teach the program in English, the concepts and principles you will learn in the course apply across different markets and industries. Media around the world works in similar ways and lead times, especially as most titles are licensed from either UK or US publishers. What you will learn with us will help you carrying over the lessons to your market and give you an advantage too.

DO I HAVE TO HAVE ADVERTISING BUDGET?

We strongly suggest that our course attendees use paid advertising, though quid pro quo providing of content in return for free editorial in publications can pay off nicely. Paid advertising may also help out with the PR efforts. If your brand’s images are perfectly executed and you have opted to advertise in an appropriate publication, it can be worthwhile. We will be on hand to advise on right outlets, budgets and ways.

I HAVE TWO BRANDS IN MY COMPANY; DO I NEED PURCHASE TWO COURSES?

All courses are sold on ‘per company’ basis, especially as we tailor media lists and your PR plan based on your brand. Any entity wanting to use a service for more than one brand would require a purchase for each brand. A brand or individual purchasing the course is hereafter known as the student.

WHEN WILL MY COURSE START?

The service begins on 10th of September and once when we confirmed your payment.

WHO SHOULD I TO CONTACT IF I HAVE ANY QUERIES?

You can contact us any time via hello@pressentials.co.uk or give us a call Monday to Friday 9 am to 5 pm at + 44 (0) 78 8 22 55 838.

WHAT PAYMENT METHODS ARE ACCEPTED?

We are using Pay Pal to process all payments. PayPal allows you to make payments using a variety of methods including: PayPalBalance, PayPal Credit, bank account, credit card, PayPal Cards, and debit cards, while keeping your information confidential. We will not have access to your payment details.

IS BUYING ON-LINE SAFE?

Pressentials.co.uk uses Secure Sockets Layer (SSL) technology to provide you with the safest, most secure shopping experience possible. SSL technology enables encryption (scrambling) of sensitive information, including passwords and credit card numbers, during your online transactions. All of the forms on our site are secured with SSL technology so your personal information stays safe and out of malicious hands.

VERISIGN

VeriSign, Inc. is a technology company that specialises in data encryption and e-commerce. It is one of the most recognised companies for certifying that a website is secure and encrypted. With VeriSign, you can feel confident shopping on our website.

WAS I CHARGED TWICE?

Your credit card will only be charged once when you place your order. The other transaction is a pending authorisation, a common bank practice to ensure sufficient funds and account authenticity. This authorisation will clear usually within 48-72 hours. If you need help speeding up the process you should contact your bank directly.

WHY WAS MY PAYMENT DECLINED?

If you receive a notification that your credit/debit card was declined, please make sure to confirm the billing post code you entered on your order is the same as what your bank has on file.

WHERE CAN I FIND MY ORDER NUMBER?

Your order number is located under your My Account page. Select My Orders on the left hand side of your account. Please reference this number if you need to contact us at any time.

CAN I SPEAK TO “REAL” PERSON?

Yes, of course. As real people, we like speaking to real people too! We are available Monday to Friday, 8 a.m. – 7 p.m. GMT and weekends when necessary. We try to have down times on Friday, Saturday and Sunday evenings between 4pm and 8pm. However, as workaholics, this is not always possible. If we do not pick up your call right away, it means that we are probably in a meeting and will do our best to get back to you as soon as we can.

Contact us

We work hard to answer queries and ensure your experience of The PR Essentials is as good as we can possibly make it. If your questions are not answered
in our Q&A’s, or you simply wish to say hi, you may do so via hello@pressentials.co.uk.